Joel Makower and his editorial team at GreenBiz.com launched a 64-page report, “State of Green Business 2008,” this morning. Aside from analysis on green business activities in the United States, it features the debut of the GreenBiz Index. And handy for anyone building out their green communications initiatives, it includes dozens of “Editors’ Picks,” lists they’ve compiled of the best books, websites, reports, business initiatives, and other resources.
The GreenBiz Index is a set of 20 indicators of green business progress that Joel and his team will update annually. It measures the following:
• Alt-Fuel Vehicles
• Building Energy Efficiency
• Carbon Intensity
• Carbon Trading
• Carbon Transparency
• Clean-Technology Investments
• Clean-Technology Patents
• Corporate Reporting
• Employee Commuting
• Employee Telecommuting
• Energy Efficiency
• Environmental Management Systems
• Green Office Space
• Green Power Use
• Packaging Intensity
• Paper Use and Recycling
• Pesticide Use
• Quality of Management
• Toxic Emissions
We’ve been tracking business media coverage for the past two years and one thing that has always surprised me is the lack of coverage in these publications about “how to” green your business. These same business publications have published dozens of articles on how to be a greener consumer, and have reported on green news coming out of businesses… but they’re business publications and CEOs, CSOs, CFOs are all struggling with what they should and shouldn’t be doing. That’s their readership, and business executives want to know more than just the news from other companies, or the sporadic bashing of a few companies for “greenwashing.” For their part, McKinsey, The Economist and the Economist Intelligence Unit have done a good job of addressing the executive audience directly, with real ideas and best practices.
Congrats to Joel, his editorial team and his publisher Pete May for keeping us moving in the right direction.
UPDATE: Check out Joel on CNBC’s Closing Bell.
Industry heavyweights, political leaders and celebrities gathered in Davos Switzerland this week for the World Economic Forum and one of the primary issues up for discussion was sustainability. Check out this video from Forbes TV which highlights Al Gore, Bono and Bill Gates.
Corporations in attendance included Campbell’s, who Forbes TValso interviewed. Following Davos, will companies in attendance take a stronger stance on sustainability or were they just in for the great company at the event? I’d love to hear your comments.
— Barbara DeConto, Text 100’s Clean Tech Practice
Following a week of candidates campaigning in Michigan about challenges facing the U.S. economy and heightened discussion around the possibility of recession as many companies dropped their expected earnings for upcoming quarters, it was refreshing to read that the clean tech industry is continuing to prosper.
The Cleantech Group released numbers this week indicating venture investment in clean tech across North America and Europe increased 40% in 2007 – reaching $5.18 billion in 2007. Red Herring reports the high numbers are attributed to “an unexpectedly strong fourth quarter despite growing uncertainty in the global economy.”
The number of venture funding announcements in the first few weeks of 2008 suggests growth in clean tech will continue in 2008. TheDailyGreen writes the continuing rise of clean tech companies will be instrumental in battling increasing unemployment, wages dropping and housing troubles. Something especially relevant in clean tech cities like San Francisco and Austin, where we’re already seeing job creation and new opportunities.
Outside of investment news, industry leaders – Google, Dell, HP, IBM, Sony, Nokia and Ptiney Bowes – made green headlines this week. Interestingly, six out the seven mentioned above made announcements that involve developing industry standards.
The Carbon Disclosure Project (CDP), which involves 11 corporations including HP and Dell and hundreds of investors, is developing a standard method to gather carbon-emissions information from suppliers. The hope is that suppliers can more easily provide carbon emissions details to customers by following one standard rather than juggling requests in various forms.
Additionally, IBM, Sony, Nokia and Pitney Bowes announced an effort called Eco-Patent Commons, which will make available rights to environmentally friendly technologies. Twenty-seven of the first 31 patents are being contributed by IBM. It’s off to a good start – we’ll watch to see how this programs grows in the coming year and if more companies join on to support the cause.
— Barbara DeConto, Text 100 Clean Tech Practice
As most of us in the tech world are aware, the 2008 Consumer Electronics Show took place in Vegas this week. The trend of “going green” at conferences was certainly evident with numerous companies unveiling energy efficient products aimed at consumers.
CNN.com aired an interesting piece with a CES rep demoing various green products on display such as home energy meters and USB drives that can fully charge your blackberry in 20 minutes. NPR took a look a the news as well in this morning’s show and posed some smart questions about what it actually means to be green.
HP announced plans to reduce the energy consumption in its volume desktops and notebook PC families by 25% by 2010. InfoWorld’s Ted Samson raises an interesting question to HP and its competitors. Setting reduction levels is great, but even better news would be hearing companies commit to make the most energy-efficient power supplies the standard in their systems – building green features into products rather than giving customers the option. After a year full of green announcements and hype, everyone is going to be looking for some real action and follow through.
CES itself went green this year making recycling bins available across the show floor and using “environmentally friendly chemicals” in maintaining over 100 restrooms. CES also announced plans to donate to renewable energy, energy efficiency and reforestation projects to compensate for any environmental damage caused by the show. While we’re all in favor of donations, I’d rather here about more ways CES is reducing energy usage at the show.
greentechmedia reports that industry watchers find the organization’s plans to offset 20,000 tons of carbon associated with the conference by purchasing carbon offsets from the nonprofit Carbonfund.org to be a minimal effort. This is a good point. Especially when you think about 100,000+ people traveling into and around Vegas for a few days.
However, for a major conference like CES to step up its green initiatives is certainly a step in the right direction. It will be interesting to see if other conferences follow suit and perhaps up the ante. We saw Hollywood take a stab at it earlier this year.
– Barbara DeConto, Text 100 Clean Tech Practice
Happy New Year! We’re only a few days in to 2008 and news of clean tech funding, awards and predictions for the year ahead are already in full swing. Here are a few highlights from the week:
- Gap, Nike, Dell and Xerox were among the 21 companies classified for “exemplary disclosure that placed performance in the broader context of sustainability challenges, risks and opportunities” and named as finalists for the 7th annual awards program from Ceres and the Association of Chartered Certified Accountants. Winners will be announced in April.
- Greentech Media reports that clean-energy companies globally pulled in $117.3 billion in public and private funding in 2007. According to London-based New Energy Finance, that’s 41 percent more than the $83 billion the firm tracked in 2006.
- Deeya Energy, a battery energy storage startup, kicked off 2008’s funding news by raising $15 million in a Series B funding. Deeya is developing battery storage technology called “L-Cell,” which has been describe as “flow battery” technology.
- Looking ahead to 2008, check out Earth2Tech’s interview with with Draper Fisher Jurvetson’s partners Steve Jurvetson and Raj Atluru that appears on the GigaOM TV Show. Steve and Raj discuss where they see clean tech investing heading in 2008.
– Barbara DeConto, Text 100 Clean Tech Group
Even with the holidays approaching, there was no shortage in clean tech news this week. Not surprising, end of year analysis and predictions for the clean tech market in 2008 are in full swing. Here are a few highlights from the week:
The National Venture Capital Association released its 2008 predictions from Venture Capitalists and not surprisingly, the majority (80%) of VCs surveyed said 2008 will be a big year for clean tech investments.
- According to a Forrester report “Green Progress in IT,” as of October 38 percent of IT professionals said that their companies were using environmental criteria in their evaluation and selection of IT equipment, compared with 25 percent in their April survey. The main motivation? According to 55 percent of respondents, was to reduce energy-related operating expenses. While that is not surprising, the number two motivator was “doing the right thing for the environment.”
- A new study from IBM, “Plugging in the consumer: Innovating utility business models for the future,” finds that of countries survived (Australia, Germany, Japan, the Netherlands, the United Kingdom and the United States), 67 percent said they’d pay as much as 20 percent more for energy from sources with a lesser effect on the environment. Responses came from 1,894 bill-paying households over 18 years of age. However, only 14 percent expect their energy use to decrease somewhat. Check out the finding: PDF.
- In clean tech investing news, greentechmedia reports several new deals in energy-efficient lighting including Element Labs, a provider of LED-based products for entertainment, architecture and signage applications, raising $12.75 million Series B funding.
- After a year filled with funding announcements, it is great to start hearing more clean tech product news. San Jose based Nanosolar, a maker of thin-film solar cells, announced it has shipped its first product. Along with Beck Energy of Germany, Nanosolar won a contract to create a solar farm on the site of a former landfill owned by a wastewater treatment plant in Luckenwalde, Germany. The facility will generate 1 megawatt of electricity, enough to power 750 California homes.
- If you have friends, family, colleagues looking to learn more about clean tech heading into the new year, there is a good (and brief) clean tech overview posted on ZDNet from venture firm Foundation Capital.
No “Week in Review” next week as I’ll be off for the holidays, but I’m sure we’ll have plenty more news to highlight in the new year. Have a happy (and green) holidays!– Barbara DeConto, Text 100 Clean Tech Group
Below are a few top stories in clean tech from the past week. Of note for PR folks, Text 100’s global clean tech guru, Jodi Olson, outlines the seven steps that any organization can take to assess and communicate a corporate sustainability program. Check out her article on the International Public Relations Associations‘ website. Other interesting news:
According to the new Avastone Corporate Sustainability Study (ACSS), a missing critical step in achieving a company’s sustainability goals is a scarcity of higher-capacity leaders. The study — Leadership and the Corporate Sustainability Challenge: Mindsets in Action — examined the progress of 10 global corporations with revenues ranging from $1 billion to over $100 billion.
Fortune’s Toddy Woody reports that Silicon Valley start up Ausra is building the United States’ first solar power plant factory in Nevada. The facility is expected to go live in April. Ausra looked at location options in California and Phoenix and decided on Las Vegas because of its transportation center, workforce and central location for where they think all the power plants will be. Another example of renewable energy creating jobs.
As reported by Ted Samson of InfoWorld, Google unveiled photos highlighting the 9,000 plus solar panels featured atop its headquarters, Googleplex. According to Google, the installation will produce enough electricity for approximately 1,000 California homes or 30% of Google’s peak electricity demand in its solar power buildings.
The Guardian reported this week that Shell is bailing on its solar business. Terry Macalister reports that Shell sold its photovoltaic operations in India and Sri Lanka and similar sell-offs are expected in the Philippines and Indonesia.
treehugger reports that wind energy could power all of Britain’s homes by 2020. The Brown government is unveiling a proposal to build 7,000 new wind turbines off Britain’s coast by 2020. Britain’s offshore wind farm system currently produces enough energy to power 1.5 million homes.
– Barbara DeConto, Text 100 Clean Tech Group
Another busy week in clean tech! Here are a few news highlights:
- As reported on greentechmedia, a number of companies reported new rounds of funding. Davis, Calif.-based Agraquest announced that it has raised $20M of new capital for its biopesticides and Vermont-based GroSolar plans to develop technology to make panels easier and cheaper to install, raised $10M.
The U.S. Environmental Protection Agency honored member companies of its Climate Leaders program such as Frito-Lay, AMD and Xerox for taking strides to reduce water use and greenhouse gas emissions through the EPA’s voluntary programs. Water Efficiency Leader awards were given to Intel, Lackland Air Force Base and others for their efforts.
Xerox announced this week it reduced emissions by 18 percent from 2002 to 2006. The company’s new goal is to lower its total global GHG emissions by 25 percent from 2002 to 2012. According to Ted Samson of InfoWorld, reducing fuel usage or cars and trucks driven by sales and service employees helped it shrink GHG production.
New corporate green guides are out this week from WebEx (now a part of Cisco) and Office Depot. Office Depot’s “Green Book” and WebEx’s “Green Guide” both offer companies advice for incorporating green products and practices into offices.
According to a new survey from Forrester Research titled “In Search Of Green Technology Consumers: Why Tech Marketers Should Target This Emerging Segment,” if you’re an Apple customer, you’re likely green-minded. The study, which surveyed computer users to determine what drove them to be environmentally conscientious, finds Apple users are more eco-friendly than users of other vendors’ PCs and are willing to spend more for “green” products.
A new study from Dow Jones and Ernst & Young reports that third-quarter North Americans cleantech investments totaled $1.3 billion. More than $30 billion in the U.S., Europe, China and Israel during the first three quarters of the year. Cleantech deals are anticipated to drive VC investments to more than $40 billion by year end.
Until next week….
– Barbara DeConto, Text 100 Clean Tech Group
Hello fellow clean tech enthusiasts! I’m pleased to join David Swain this week as a guest contributor to Clean PR. To help us all wade through the mass of green news each week, I’ll be bringing you “Clean PR’s week in review” moving forward.
I think I picked the right week to kick off this segment. Following turkey day, some of the tech heavyweights must have been feeling especially thankful and generous. As Dave mentioned earlier in the week, Google and HP announced new sustainability initiatives. In other news:
- The Dept of Energy is investing $5.2 million to support the development of low-cost Concentrating Solar Power (CSP). DOE will also make available a Technology Commercialization Development Fund (TCDF) of up to $7.2 million to three of DOE’s National Laboratories to support commercialization of clean energy technologies.
- Greenpeace released its updated Guide to Greener Electronics. Newcomer Nintendo was singled out in a most unfortunate way as the first global brand to score zero across all criteria. Sony Erickson was recognized as the new leader due to improved takeback reporting and new phone models that are PVC free.
- Greentechmedia reports today that the World Economic Forum announced it has chosen 10 green tech companies for its annual Technology Pioneers. The companies (Cima NanoTech, FluXXion, Gridpoint, Hycrete, LS9, Nanostellar, Primafuel, Silver Spring Networks, SkySails and Unidym) were selected as part of a group of 38 winners that also came from biotech/health and IT categories.
- The National Venture Capital Association released data this week reporting U.S. venture firms invested $2.6 billion into 168 cleantech deals in the first nine months of the year. The year-to-date total is already 46% more by dollar volume than all of 2006 and the highest dollar volume ever. The three largest clean tech investments by US firms went to overseas companies. Specifically, a Netherlands based company with a focus on oilfield-production enhancement, a Brazilian Renewable Energy Co and China’s Yingli Green Energy Holding Company.
Of note for PR folks, a study released mid-month by the Donald W. Reynolds National Center for Business Journalism reports the number of green business stories published in the U.S.’s ten largest newspapers this year has already doubled last year’s total: study (PDF). The report finds sustainability stories published in the business section still represent only a fraction of the green-themed stories found throughout the newspaper. On a positive note, editors surveyed don’t think interest has peaked yet.
For those interested in sustainability and CSR, the following reports are also worth checking out: from the Business for Social Responsibility, Beyond Neutrality: Moving Your Company Toward Climate Leadership and Assessing the impact of societal issues: A McKinsey Global Survey.
I think that will do it for this week. I’m sure next week will have plenty more green news for us to cover — Barbara DeConto
It’s a big day for green press releases in Silicon Valley. Check it out:
- Google’s Goal: Renewable Energy Cheaper Than Coal. A new initiative to develop electricity from renewable energy sources that will be cheaper than electricity produced from coal. The initiative, known as RE<C, will focus initially on advanced solar thermal power, wind power technologies, enhanced geothermal systems and other potential breakthrough technologies. RE<C is hiring engineers and energy experts to lead its research and development work, which will begin with a significant effort on solar thermal technology, and will also investigate enhanced geothermal systems and other areas. In 2008, Google expects to spend tens of millions on research and development and related investments in renewable energy. The company also anticipates investing hundreds of millions of dollars in breakthrough renewable energy projects which generate positive returns. It’s interesting to see who is covering this: everyone from social networking blogs like Mashables to tech visionaries like Tim O’Reilly. It’s not just the green business and environmental blogs.
- HP Expands Renewable Energy use in its Operations. HP announced relationships with two renewable energy providers, SunPower Corp. in the United States and Airtricity in Ireland, as part of the company’s strategy to reduce its global carbon footprint. Under a power purchase agreement with SunPower, HP will install its first-ever, large-scale solar power installation at its San Diego facility. The contract with Airtricity will ensure that nearly 90 percent of HP’s energy use in Ireland is renewable, exceeding the company’s 2007 target for carbon emission reductions.