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Google and HP make some green noise

It’s a big day for green press releases in Silicon Valley. Check it out:

  • Google’s Goal: Renewable Energy Cheaper Than Coal. A new initiative to develop electricity from renewable energy sources that will be cheaper than electricity produced from coal. The initiative, known as RE<C, will focus initially on advanced solar thermal power, wind power technologies, enhanced geothermal systems and other potential breakthrough technologies. RE<C is hiring engineers and energy experts to lead its research and development work, which will begin with a significant effort on solar thermal technology, and will also investigate enhanced geothermal systems and other areas. In 2008, Google expects to spend tens of millions on research and development and related investments in renewable energy. The company also anticipates investing hundreds of millions of dollars in breakthrough renewable energy projects which generate positive returns. It’s interesting to see who is covering this: everyone from social networking blogs like Mashables to tech visionaries like Tim O’Reilly. It’s not just the green business and environmental blogs.
  • HP Expands Renewable Energy use in its Operations. HP announced relationships with two renewable energy providers, SunPower Corp. in the United States and Airtricity in Ireland, as part of the company’s strategy to reduce its global carbon footprint. Under a power purchase agreement with SunPower, HP will install its first-ever, large-scale solar power installation at its San Diego facility. The contract with Airtricity will ensure that nearly 90 percent of HP’s energy use in Ireland is renewable, exceeding the company’s 2007 target for carbon emission reductions.

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November 27, 2007 Posted by | clean energy, clean tech, environment, green tech, public relations, renewable energy, solar, sustainable business | Leave a comment