Clean PR

Clean Tech. PR. Sustainable Business.

Sustainable Food

Long before the words clean technology and sustainable business entered my vocabulary, I was a follower of all things health, nutrition and wellness. That must be part of where my interest in clean tech and social responsibility started. If we’re going to ask ourselves as business people and consumers to lead a more responsible existence, shouldn’t it start with how we treat our own bodies?

My childhood best friend, Peter Fleming, was always my partner in crime in exercise, sports and healthy foods. Although in the early ’90s, what we thought we were eating to be healthy was the complete opposite. We were part of the masses, following marketing schemes and gimmicks that had us chomping on processed crap, mostly full of what we now know are awful trans fats, among other things. Pete just forwarded me a good article by Michael Pollan discussing the reality of what we should be eating. It’s all common sense when you think about it.

Eat food. Not too much. Mostly plants…And you’re much better off eating whole fresh foods than processed food products. That’s what I mean by the recommendation to eat “food.” Once, food was all you could eat, but today there are lots of other edible foodlike substances in the supermarket. These novel products of food science often come in packages festooned with health claims, which brings me to a related rule of thumb: if you’re concerned about your health, you should probably avoid food products that make health claims. Why? Because a health claim on a food product is a good indication that it’s not really food, and food is what you want to eat.

Pete and I were always planning to start a business doing corporate wellness programs. Maybe we still should. Healthy people = happy people = less sickness = more productivity = happy people. Good equation. And pure food probably = less packaging, less shipping and less waste. Good equation. Now I need to get myself to throw out that candy bar. And we all need to make sure we stop spreading our bad habits around to the less developed countries of the world. Cigarettes, bad pharma and processed foods should stay on our turf. No need to continue spreading our mess.

For those of you in the Bay Area, I get my fruits and veggies from a local farm called Capay Organic and have been happy with them so far.

February 14, 2007 Posted by | food, sustainable business, sustainable thinking | Leave a comment