Clean PR

Clean Tech. PR. Sustainable Business.

Progress butts heads with progress

This picture of Brazil cutting rain forest for fuel is too powerful to not share. It’s from this week’s cover story in TIME, The Clean Energy Scam. Check out the story. It reinforces the extra due diligence that needs to be paid to anything relating to green business, the environment and politics. Perceived short-term progress can turn backwards quickly (although the article makes it seem like questions about ethanol are just starting which leaves out the major year of debate in 2007). With any “green” progress will be tradeoffs and articles like this bring them to light. When progress starts looking like the opposite, it gets scary.

Brazil Cutting Trees for Fuel

March 29, 2008 - Posted by | clean energy, environment, global warming, Uncategorized


  1. Before we take this as gospel, there’s one statistic that the author of the TIME Magazine piece left out: Last year, when biofuels were at their peak of production, Amazonian deforestation hit a 20-year low. The lesson to be learned from this is not that we need more due diligence (although that is important). The lesson is that new technologies are susceptible to these kinds of misunderstandings and it is vitally important to educate the press and the public. In other words, Clean PR is important!

    Comment by Nathan Schock | April 1, 2008 | Reply

  2. Just passing by.Btw, you website have great content!

    Making Money $150 An Hour

    Comment by Mike | March 1, 2009 | Reply

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