Clean PR

Clean Tech. PR. Sustainable Business.

State of Green Business 2008

State of Green Business 2008Joel Makower and his editorial team at GreenBiz.com launched a 64-page report, “State of Green Business 2008,” this morning. Aside from analysis on green business activities in the United States, it features the debut of the GreenBiz Index. And handy for anyone building out their green communications initiatives, it includes dozens of “Editors’ Picks,” lists they’ve compiled of the best books, websites, reports, business initiatives, and other resources.

The GreenBiz Index is a set of 20 indicators of green business progress that Joel and his team will update annually. It measures the following:

• Alt-Fuel Vehicles
• Building Energy Efficiency
• Carbon Intensity
• Carbon Trading
• Carbon Transparency
• Clean-Technology Investments
• Clean-Technology Patents
• Corporate Reporting
• Employee Commuting
• Employee Telecommuting
• Energy Efficiency
• Environmental Management Systems
• E-Waste
• Green Office Space
• Green Power Use
• Packaging Intensity
• Paper Use and Recycling
• Pesticide Use
• Quality of Management
• Toxic Emissions

We’ve been tracking business media coverage for the past two years and one thing that has always surprised me is the lack of coverage in these publications about “how to” green your business. These same business publications have published dozens of articles on how to be a greener consumer, and have reported on green news coming out of businesses… but they’re business publications and CEOs, CSOs, CFOs are all struggling with what they should and shouldn’t be doing. That’s their readership, and business executives want to know more than just the news from other companies, or the sporadic bashing of a few companies for “greenwashing.” For their part, McKinsey, The Economist and the Economist Intelligence Unit have done a good job of addressing the executive audience directly, with real ideas and best practices.

Congrats to Joel, his editorial team and his publisher Pete May for keeping us moving in the right direction.

UPDATE: Check out Joel on CNBC’s Closing Bell.

January 30, 2008 Posted by | clean tech, CSR, green marketing, green tech, media, renewable energy, sustainable business, Uncategorized | 1 Comment