Clean PR

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Clean PR Week in Review: Jan. 11

As most of us in the tech world are aware, the 2008 Consumer Electronics Show took place in Vegas this week. The trend of “going green” at conferences was certainly evident with numerous companies unveiling energy efficient products aimed at consumers.

CNN.com aired an interesting piece with a CES rep demoing various green products on display such as home energy meters and USB drives that can fully charge your blackberry in 20 minutes. NPR took a look a the news as well in this morning’s show and posed some smart questions about what it actually means to be green.

HP announced plans to reduce the energy consumption in its volume desktops and notebook PC families by 25% by 2010. InfoWorld’s Ted Samson raises an interesting question to HP and its competitors. Setting reduction levels is great, but even better news would be hearing companies commit to make the most energy-efficient power supplies the standard in their systems – building green features into products rather than giving customers the option. After a year full of green announcements and hype, everyone is going to be looking for some real action and follow through.

CES itself went green this year making recycling bins available across the show floor and using “environmentally friendly chemicals” in maintaining over 100 restrooms. CES also announced plans to donate to renewable energy, energy efficiency and reforestation projects to compensate for any environmental damage caused by the show. While we’re all in favor of donations, I’d rather here about more ways CES is reducing energy usage at the show.

greentechmedia reports that industry watchers find the organization’s plans to offset 20,000 tons of carbon associated with the conference by purchasing carbon offsets from the nonprofit Carbonfund.org to be a minimal effort. This is a good point. Especially when you think about 100,000+ people traveling into and around Vegas for a few days.

However, for a major conference like CES to step up its green initiatives is certainly a step in the right direction. It will be interesting to see if other conferences follow suit and perhaps up the ante. We saw Hollywood take a stab at it earlier this year.

– Barbara DeConto, Text 100 Clean Tech Practice

January 11, 2008 Posted by | clean tech, CSR, green or clean PR, public relations, renewable energy, sustainable business, Uncategorized | 1 Comment