Clean PR

Clean Tech. PR. Sustainable Business.

Chevy College Challenge goes green

Chevy LogoChevy’s PR team just sent me a note about an interesting youth engagement initiative they’ve run as part of their latest College Challenge. In 2006 they showed what students are capable of with the Super Bowl Ad Challenge; this year they took a green approach and invited students to design a communications campaign that educates consumers about Chevy’s current and future fuel saving technologies. Five finalist teams were chosen and flown to Detroit last week to present to Chevy’s marketing executives. They’ve prepared the following video with a few highlights.

Props to Chevy for a great idea. College students are probably the most active and passionate green demographic – what better way to learn how to market to them (and position Chevy as innovative) than having your target market try to write a communications plan targeted at themselves. One question: do we get to see the strategies the winning team came up with?

Engaging youth in activities like this is something that has been around forever. It makes sense. Bring them in, give them a challenge and hopefully turn them into advocates for your brand or cause. This has really taken hold recently in areas relating to politics or the environment where passionate individuals are given a forum to join video contests or social networking groups and move their cause forward through ingenuity and creativity. Check out the winning video from the Current & The Alliance Ecospot Contest.

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December 20, 2007 - Posted by | environment, green marketing, green tech, public relations, Uncategorized

2 Comments »

  1. The greening of colleges and college students is a wonderful thing – but has anyone noticed an even greener category of education? According to research out of the UK and Sweden, online degree programs use about 90% less energy than traditional college degree programs. Colleges across the US are falling all over themselves to pledge carbon neutrality–but online schools might just have them beat.

    Comment by Calliope | January 25, 2008 | Reply

  2. Equipment Tracking

    Your supply chain is a complex operation consisting of multiple people and many moving parts. As strong as your own team is, you are constantly impacted by your suppliers and customers.

    Comment by drmdinesh | November 24, 2010 | Reply


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