Clean PR

Clean Tech. PR. Sustainable Business.

Clean PR’s Week in Review: Dec. 14

Below are a few top stories in clean tech from the past week. Of note for PR folks, Text 100’s global clean tech guru, Jodi Olson, outlines the seven steps that any organization can take to assess and communicate a corporate sustainability program. Check out her article on the International Public Relations Associations‘ website. Other interesting news:

  • According to the new Avastone Corporate Sustainability Study (ACSS), a missing critical step in achieving a company’s sustainability goals is a scarcity of higher-capacity leaders. The study — Leadership and the Corporate Sustainability Challenge: Mindsets in Action — examined the progress of 10 global corporations with revenues ranging from $1 billion to over $100 billion.

  • Fortune’s Toddy Woody reports that Silicon Valley start up Ausra is building the United States’ first solar power plant factory in Nevada. The facility is expected to go live in April. Ausra looked at location options in California and Phoenix and decided on Las Vegas because of its transportation center, workforce and central location for where they think all the power plants will be. Another example of renewable energy creating jobs.

  • As reported by Ted Samson of InfoWorld, Google unveiled photos highlighting the 9,000 plus solar panels featured atop its headquarters, Googleplex. According to Google, the installation will produce enough electricity for approximately 1,000 California homes or 30% of Google’s peak electricity demand in its solar power buildings.

  • The Guardian reported this week that Shell is bailing on its solar business. Terry Macalister reports that Shell sold its photovoltaic operations in India and Sri Lanka and similar sell-offs are expected in the Philippines and Indonesia.

  • treehugger reports that wind energy could power all of Britain’s homes by 2020. The Brown government is unveiling a proposal to build 7,000 new wind turbines off Britain’s coast by 2020. Britain’s offshore wind farm system currently produces enough energy to power 1.5 million homes.

– Barbara DeConto, Text 100 Clean Tech Group

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December 14, 2007 - Posted by | clean energy, clean tech, CSR, green marketing, green tech, public relations, renewable energy, sustainable business, Uncategorized

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