Clean PR

Clean Tech. PR. Sustainable Business.

Clean PR’s Week in Review: Dec. 21

Even with the holidays approaching, there was no shortage in clean tech news this week. Not surprising, end of year analysis and predictions for the clean tech market in 2008 are in full swing. Here are a few highlights from the week:

  • The National Venture Capital Association released its 2008 predictions from Venture Capitalists and not surprisingly, the majority (80%) of VCs surveyed said 2008 will be a big year for clean tech investments.

  • According to a Forrester report “Green Progress in IT,” as of October 38 percent of IT professionals said that their companies were using environmental criteria in their evaluation and selection of IT equipment, compared with 25 percent in their April survey. The main motivation? According to 55 percent of respondents, was to reduce energy-related operating expenses. While that is not surprising, the number two motivator was “doing the right thing for the environment.”
  • A new study from IBM, “Plugging in the consumer: Innovating utility business models for the future,” finds that of countries survived (Australia, Germany, Japan, the Netherlands, the United Kingdom and the United States), 67 percent said they’d pay as much as 20 percent more for energy from sources with a lesser effect on the environment. Responses came from 1,894 bill-paying households over 18 years of age. However, only 14 percent expect their energy use to decrease somewhat. Check out the finding: PDF.
  • In clean tech investing news, greentechmedia reports several new deals in energy-efficient lighting including Element Labs, a provider of LED-based products for entertainment, architecture and signage applications, raising $12.75 million Series B funding.
  • After a year filled with funding announcements, it is great to start hearing more clean tech product news. San Jose based Nanosolar, a maker of thin-film solar cells, announced it has shipped its first product. Along with Beck Energy of Germany, Nanosolar won a contract to create a solar farm on the site of a former landfill owned by a wastewater treatment plant in Luckenwalde, Germany. The facility will generate 1 megawatt of electricity, enough to power 750 California homes.
  • If you have friends, family, colleagues looking to learn more about clean tech heading into the new year, there is a good (and brief) clean tech overview posted on ZDNet from venture firm Foundation Capital.

No “Week in Review” next week as I’ll be off for the holidays, but I’m sure we’ll have plenty more news to highlight in the new year. Have a happy (and green) holidays!– Barbara DeConto, Text 100 Clean Tech Group

December 21, 2007 Posted by | clean energy, clean tech, CSR, green investing, green marketing, green or clean PR, public relations, sustainable business, Uncategorized, venture capital | Leave a comment

Chevy College Challenge goes green

Chevy LogoChevy’s PR team just sent me a note about an interesting youth engagement initiative they’ve run as part of their latest College Challenge. In 2006 they showed what students are capable of with the Super Bowl Ad Challenge; this year they took a green approach and invited students to design a communications campaign that educates consumers about Chevy’s current and future fuel saving technologies. Five finalist teams were chosen and flown to Detroit last week to present to Chevy’s marketing executives. They’ve prepared the following video with a few highlights.

Props to Chevy for a great idea. College students are probably the most active and passionate green demographic – what better way to learn how to market to them (and position Chevy as innovative) than having your target market try to write a communications plan targeted at themselves. One question: do we get to see the strategies the winning team came up with?

Engaging youth in activities like this is something that has been around forever. It makes sense. Bring them in, give them a challenge and hopefully turn them into advocates for your brand or cause. This has really taken hold recently in areas relating to politics or the environment where passionate individuals are given a forum to join video contests or social networking groups and move their cause forward through ingenuity and creativity. Check out the winning video from the Current & The Alliance Ecospot Contest.

December 20, 2007 Posted by | environment, green marketing, green tech, public relations, Uncategorized | 2 Comments

Clean PR’s Week in Review: Dec. 14

Below are a few top stories in clean tech from the past week. Of note for PR folks, Text 100’s global clean tech guru, Jodi Olson, outlines the seven steps that any organization can take to assess and communicate a corporate sustainability program. Check out her article on the International Public Relations Associations‘ website. Other interesting news:

  • According to the new Avastone Corporate Sustainability Study (ACSS), a missing critical step in achieving a company’s sustainability goals is a scarcity of higher-capacity leaders. The study — Leadership and the Corporate Sustainability Challenge: Mindsets in Action — examined the progress of 10 global corporations with revenues ranging from $1 billion to over $100 billion.

  • Fortune’s Toddy Woody reports that Silicon Valley start up Ausra is building the United States’ first solar power plant factory in Nevada. The facility is expected to go live in April. Ausra looked at location options in California and Phoenix and decided on Las Vegas because of its transportation center, workforce and central location for where they think all the power plants will be. Another example of renewable energy creating jobs.

  • As reported by Ted Samson of InfoWorld, Google unveiled photos highlighting the 9,000 plus solar panels featured atop its headquarters, Googleplex. According to Google, the installation will produce enough electricity for approximately 1,000 California homes or 30% of Google’s peak electricity demand in its solar power buildings.

  • The Guardian reported this week that Shell is bailing on its solar business. Terry Macalister reports that Shell sold its photovoltaic operations in India and Sri Lanka and similar sell-offs are expected in the Philippines and Indonesia.

  • treehugger reports that wind energy could power all of Britain’s homes by 2020. The Brown government is unveiling a proposal to build 7,000 new wind turbines off Britain’s coast by 2020. Britain’s offshore wind farm system currently produces enough energy to power 1.5 million homes.

– Barbara DeConto, Text 100 Clean Tech Group

December 14, 2007 Posted by | clean energy, clean tech, CSR, green marketing, green tech, public relations, renewable energy, sustainable business, Uncategorized | Leave a comment

Clean PR’s Week in Review: Dec. 7

Another busy week in clean tech! Here are a few news highlights:

  • As reported on greentechmedia, a number of companies reported new rounds of funding. Davis, Calif.-based Agraquest announced that it has raised $20M of new capital for its biopesticides and Vermont-based GroSolar plans to develop technology to make panels easier and cheaper to install, raised $10M.
  • The U.S. Environmental Protection Agency honored member companies of its Climate Leaders program such as Frito-Lay, AMD and Xerox for taking strides to reduce water use and greenhouse gas emissions through the EPA’s voluntary programs. Water Efficiency Leader awards were given to Intel, Lackland Air Force Base and others for their efforts.

  • Xerox announced this week it reduced emissions by 18 percent from 2002 to 2006. The company’s new goal is to lower its total global GHG emissions by 25 percent from 2002 to 2012. According to Ted Samson of InfoWorld, reducing fuel usage or cars and trucks driven by sales and service employees helped it shrink GHG production.

  • New corporate green guides are out this week from WebEx (now a part of Cisco) and Office Depot. Office Depot’s “Green Book” and WebEx’s “Green Guide” both offer companies advice for incorporating green products and practices into offices.

  • According to a new survey from Forrester Research titled “In Search Of Green Technology Consumers: Why Tech Marketers Should Target This Emerging Segment,” if you’re an Apple customer, you’re likely green-minded. The study, which surveyed computer users to determine what drove them to be environmentally conscientious, finds Apple users are more eco-friendly than users of other vendors’ PCs and are willing to spend more for “green” products.

  • A new study from Dow Jones and Ernst & Young reports that third-quarter North Americans cleantech investments totaled $1.3 billion. More than $30 billion in the U.S., Europe, China and Israel during the first three quarters of the year. Cleantech deals are anticipated to drive VC investments to more than $40 billion by year end.

Until next week….

– Barbara DeConto, Text 100 Clean Tech Group

December 7, 2007 Posted by | clean tech, CSR, green marketing, green or clean PR, public relations, sustainable business, Uncategorized, venture capital | Leave a comment