Clean PR

Clean Tech. PR. Sustainable Business.

Clean PR’s Week in Review

Hello fellow clean tech enthusiasts! I’m pleased to join David Swain this week as a guest contributor to Clean PR. To help us all wade through the mass of green news each week, I’ll be bringing you “Clean PR’s week in review” moving forward.

I think I picked the right week to kick off this segment. Following turkey day, some of the tech heavyweights must have been feeling especially thankful and generous. As Dave mentioned earlier in the week, Google and HP announced new sustainability initiatives. In other news:

  • The Dept of Energy is investing $5.2 million to support the development of low-cost Concentrating Solar Power (CSP). DOE will also make available a Technology Commercialization Development Fund (TCDF) of up to $7.2 million to three of DOE’s National Laboratories to support commercialization of clean energy technologies.
  • Greenpeace released its updated Guide to Greener Electronics. Newcomer Nintendo was singled out in a most unfortunate way as the first global brand to score zero across all criteria. Sony Erickson was recognized as the new leader due to improved takeback reporting and new phone models that are PVC free.
  • Greentechmedia reports today that the World Economic Forum announced it has chosen 10 green tech companies for its annual Technology Pioneers. The companies (Cima NanoTech, FluXXion, Gridpoint, Hycrete, LS9, Nanostellar, Primafuel, Silver Spring Networks, SkySails and Unidym) were selected as part of a group of 38 winners that also came from biotech/health and IT categories.
  • The National Venture Capital Association released data this week reporting U.S. venture firms invested $2.6 billion into 168 cleantech deals in the first nine months of the year. The year-to-date total is already 46% more by dollar volume than all of 2006 and the highest dollar volume ever. The three largest clean tech investments by US firms went to overseas companies. Specifically, a Netherlands based company with a focus on oilfield-production enhancement, a Brazilian Renewable Energy Co and China’s Yingli Green Energy Holding Company.
  • Of note for PR folks, a study released mid-month by the Donald W. Reynolds National Center for Business Journalism reports the number of green business stories published in the U.S.’s ten largest newspapers this year has already doubled last year’s total: study (PDF). The report finds sustainability stories published in the business section still represent only a fraction of the green-themed stories found throughout the newspaper. On a positive note, editors surveyed don’t think interest has peaked yet.

  • For those interested in sustainability and CSR, the following reports are also worth checking out: from the Business for Social Responsibility, Beyond Neutrality: Moving Your Company Toward Climate Leadership and Assessing the impact of societal issues: A McKinsey Global Survey.

I think that will do it for this week. I’m sure next week will have plenty more green news for us to cover — Barbara DeConto

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November 30, 2007 - Posted by | environment, green marketing, green tech, public relations, sustainable business, Uncategorized

1 Comment »

  1. Welcome, Babs! I look forward to reading your weekly roundups.

    Comment by Aaron Uhrmacher | November 30, 2007 | Reply


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