Clean PR

Clean Tech. PR. Sustainable Business.

Business 2.0’s future in question?

Business 2.0 Logo
It’s not uncommon this year to see news of publications shutting down or having ongoing layoffs, but this morning’s story in the New York Times about the uncertain fate of Business 2.0 is disturbing. Brad Stone’s article suggests that declining ad revenues are the cause for current discussions about the fate of the publication.

Time Inc. would be crazy to abandon Business 2.0. It’s safe to say that anyone who follows emerging technology trends, venture capital and startups, or people with hopes of sometime starting their own business will likely agree. My daily blogs and news sites are great, but we need a publication like Business 2.0 that can give us trusted and in-depth features that provide a look into the future. Business 2.0 is one of a kind in its areas of coverage, and for what it’s worth, it was one of the first mainstream publications to start paying attention to clean tech.

Time Inc. should not step away from one of Silicon Valley’s greatest publications.


July 17, 2007 - Posted by | clean tech, media, public relations, Silicon Valley


  1. The article makes it seem as though declining advertising revenues are the reason, but that statement needs to be analyzed further. It sounds like the magazine just isn’t cutting it with advertising, which seems to sound like the magazine isn’t doing well. But subscriptions are relatively unchanged over last year. The change is that Time Inc. lumped Business 2.0 in with their other stodgy, boring business magazines and Business 2.0 ads have been neglected. Now, after poor ad sales and management, they are thinking of cutting it off. This is a management issue, not an advertising issue, as far as I see it. I may be completely off base…and I’m a loyal reader of the magazine myself.

    Comment by Preston | July 17, 2007 | Reply

  2. Agreed that this appears to me more of a management/priority issue. Hopefully they take a step back to look at the value of Business 2.0 and its dedicated readership.

    Comment by David Swain | July 17, 2007 | Reply

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