Clean PR

Clean Tech. PR. Sustainable Business.

The Green Glass Ceiling

Glass Ceiling by Rain in May CityThe more I talk with other firms in the green or sustainable business space – whether they are providing services like marketing or PR, or are established companies bidding for big renewable energy projects – the more I start to wonder if everyone is so excited to get in the game that the industry is creating its own glass ceiling. If companies across the board are bidding themselves into flat or unprofitable territory to get their foot in the door, is it not a step back for the whole industry? It will be like running uphill with a parachute. That’s not what anyone wants. Pre-season is over. Let’s put the parachutes away.

Don’t get me wrong. I’m all for the increased competition and corresponding improvements in products, services and pricing. What I’m talking about is more psychological and involves letting the current market excitement and hype get in the way of sound business decisions.

This is one of those topics that people want to hide under the covers b/c who wants to admit that they just won the deal of the year but aren’t going to turn a profit on it. Seems like a good investigative story for one of our clean tech reporters.

Advertisements

March 9, 2007 - Posted by | clean energy, clean tech, public relations, sustainable business

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: