The Green Glass Ceiling
The more I talk with other firms in the green or sustainable business space – whether they are providing services like marketing or PR, or are established companies bidding for big renewable energy projects – the more I start to wonder if everyone is so excited to get in the game that the industry is creating its own glass ceiling. If companies across the board are bidding themselves into flat or unprofitable territory to get their foot in the door, is it not a step back for the whole industry? It will be like running uphill with a parachute. That’s not what anyone wants. Pre-season is over. Let’s put the parachutes away.
Don’t get me wrong. I’m all for the increased competition and corresponding improvements in products, services and pricing. What I’m talking about is more psychological and involves letting the current market excitement and hype get in the way of sound business decisions.
This is one of those topics that people want to hide under the covers b/c who wants to admit that they just won the deal of the year but aren’t going to turn a profit on it. Seems like a good investigative story for one of our clean tech reporters.
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