Salesforce.com’s funny PR fumble
As a PR guy, I can’t help but laugh at yesterday’s green wombat blog posting from Todd Woody of Business 2.0. A few days after launching a major green initiative (which Woody covered), Salesforce shipped a bunch of swag to the reporting team over at Business 2.0. The funny part is that the Salesforce office is directly across the street from Woody and his team. He tracked the journey of the swag and its extra packaging across the bay to Oakland before arriving right back where it started. An honest and understandable mistake in my book, but a good reminder that we all need to walk the walk if we’re going to be taken seriously. And in all fairness, Salesforce has one of the tech industry’s top PR teams – they created their own category, which can’t be said for many companies.
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