Salesforce.com takes the carbon pledge
Todd Woody of Business 2.0 just reported that Salesforce.com has gone Carbon Neutral. According to Todd:
…the bill for offsetting the greenhouse gases produced by its (Salesforce.com) corporate operations in 2006 comes to $126,000, or about $6.40 per ton of carbon emitted. The Web-based software company today announced Earthforce, an initiative to neutralize its contribution to global warming by funding alternative energy and forest conservation projects. Salesforce.com worked with the non-profit Cool Air Cool Planet and Native Energy, a Native American owned renewable energy company, to calculate that the San Francisco tech company’s data centers, offices and corporate travel produced about 19,700 tons of carbon last year. To compensate, the company’s Salesforce.com Foundation will help finance Native Energy wind farm projects in Alaska and South Dakota, a family farm wind farm, and a methane digester to produce electricity from cow manure – cower power – at a family-owned dairy farm. Salesforce.com will also work with Conservation International to preserve the threatened but ecologically rich Makira rain forest in Madagascar.
Salesforce.com has always stood strong behind its beliefs. The software-as-a-service (SaaS) industry wouldn’t be what it is today with them. And they continue to drive changes with things like Appexchange. If they stand behind this, and continue their efforts to become more sustainable, hopefully they will again set a trend for others in the technology industry to follow.
Jan. 23 addition: For some great commentary on this topic, check out Joel Makower’s most recent blog post, “Is ‘Carbon Neutral’ Good Enough.”