GigaOm introduces Earth2Tech
It’s been a busy year for produces of green business news. We’ve seen dozens of new blogs emerge, mainstay outlets like CNET, BusinessWeek, Technology Review and Business 2.0 have cranked up their dedicated green coverage, and major players like Greener World Media, Green Options and World Changing have continued to up the ante with more content focused on business, technology and the environment. So it’s no surprise that GigaOm has formally introduced its green channel, Earth2Tech, which they describe as:
One part clean tech startup coverage – (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant’s eco-initiatives (is Google’s carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] – LBS meets ethanol?
I met with Om in April and he said this was coming so it’s great to see the official roll-out. Looking forward to seeing how Adena DeMonte, Katie Fehrenbacher and the GigaOm team approach the space. There’s no shortage of places to turn for green business news… all of this competition between content producers should lead to some great coverage.